The company’s previous brightly-hued fuchsia and navy color scheme, speech bubble logo, and ampersand wordmark have been refreshed with a new primary logo that is split between H+C, the studio monogram, and half of a smiling face. After stepping back and reflecting on how we present ourselves, we decided it was time for some spring cleaning…which quickly evolved into a major renovation.”įrom a visual standpoint, Hue+Cry has refined itself down to the fundamentals. “Hue+Cry has evolved over the years, and the brand has evolved with it, too -– in some ways that we wanted to correct. “Artists and their creative endeavors are always evolving, growing, and changing and a studio is no different,” shares Darnall on the reason behind the rebrand. It also demonstrates the changing business dynamics of an increasingly in-demand, diverse marketplace in the animation, design, and arts industry. Hue+Cry’s rebrand reflects the studio’s growth and evolution. Now, the Richmond-based animation and design collective is unveiling its first rebrand in nine years.Įnthusiastic to introduce a brand new look, the company has overhauled its identity and rebranded, moving away from its original logo and bright colored palette and opting for a fresh new, sprightly aesthetic spearheaded by the studio’s Creative Director Matt Darnall. Only the youngest, most undiscerning viewers will want to decamp to Jellystone.Creative content studio Hue+Cry has built quite a reputation for its award-winning work and projects for clients such as Capital One, MSNBC, Oreo, and Disney. Even the usually reliable Faris is unable to lend any spark to the proceedings. ![]() Brevig, a special-effects wiz who made his directing debut in 2008 with the 3-D Journey to the Center of the Earth, primarily exploits the 3-D in Yogi Bear for primitive projectile effects hurled in the audience’s direction. (Never mind that mayors have no jurisdiction over national parkland – this is a movie that stars talking bears.) Appearancewise, the live action and animation walk fine lines that never quite blend into a believable composite. When the corrupt local mayor (Daly) decides to sell Jellystone’s logging rights, the bears and humans join forces to obstruct the sale. The talking bear makes life difficult for Ranger Smith (Cavanagh) but is one of the lures that brings documentary filmmaker Rachel (Faris) to the park to shoot a film. ![]() ![]() Yogi (voiced by Aykroyd in a good approximation of the original, which was voiced by Daws Butler) still lives in Jellystone Park and still proclaims himself “smarter than the average bear.” Aided by Boo Boo (voiced by Timberlake), he devises elaborate plots to separate park visitors from their “pic-i-nic” baskets and continues to have the same spotty success. All but the very youngest viewers will prefer that they had remained in hibernation. Nevertheless, the stars of The Yogi Bear Show, which ran on TV in the early Sixties, have clawed their way onto the silver screen. (Blame the success of Alvin and the Chipmunks for all the studios trying to launch their own furry franchises.) Maybe I’m out of touch, but I don’t recall hearing a hue and cry for a revival of Hanna-Barbera’s ursine star Yogi Bear and his sidekick, Boo Boo. Maybe I react this way because of seeing one too many movies this year that mix human live-action with animated animal shenanigans.
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